Overview of Online MBA Program in Digital Marketing


Online MBA Program in Digital Marketing is a 2 years postgraduate program to gain expertise, and subject matter knowledge in digital marketing.


Universities offers Online MBA Program in Digital Marketing

Digital marketing has taken over marketing since technology is evolving. It provides a great platform for working professionals and graduate students to build their careers and earn good money in this domain. Online MBA Program in Digital Marketing is a 2 years postgraduate program to gain expertise, and subject matter knowledge in digital marketing. 

Ever since advertisement has become digital, the opportunity to be part of the top brands/Companies in digital marketing has increased. An online MBA in Digital Marketing course offers you a master's degree to acquire managerial and other digital marketing roles in MNCs. This course focuses on SEO marketing, SERP, content marketing, social media advertisement, and more.

This blog is a comprehensive study on the subject of the Online MBA Program in Digital Marketing where you’ll get an insight into the curriculum, job role, salary, fee structure, benefits, admission, etc. 

What is an Online MBA in Digital Marketing Program?

Online MBA Program in Digital Marketing is a 2-year course for graduates who want to pursue their masters in the digital marketing field. The eligibility criteria for an MBA in Digital Marketing course is 50% marks from a UGC-accredited University/ College from any stream. This program deals with the skills and techniques of search engine optimization, content creation, ranking higher on search engines, optimizing websites, and more. 

The curriculum followed by most of the UGC accredited Universities in Online MBA Programs in Digital Marketing is Digital Marketing, Content Marketing, Brand Management, International Marketing, Research Methodology, Management Information Systems, etc. Many top companies that hire digital marketing profile candidates with the Online MBA Program in Digital Marketing are Microsoft, IBM, Google, Amazon, Myntra, HDFC, WATConsult, and iStrat. 

Overview of the Online MBA in Digital Marketing Program

To have a clearer understanding of the topic, go through our overview of the Online MBA Program in Digital Marketing given below: 

 

Attributes

Key Features

Course Name

Master of Business Administration in Digital Marketing

Course Specialization

Digital Marketing 

Course Level

Postgraduate

Course Duration

2 years, 4 semesters

Recognition & Accreditations

UGC, DEB, NIRF, NAAC, WES 

Eligibility Criteria

UGC Graduate with 50% marks

Learning Mode

Online 

Fee Structure

INR 0.60 to INR 6 LPA

Entrance Exam

CAT, NMAT, CMAT, CUET, MICAT, IBSAT, MAT

 Average Salary

INR 4 to INR 12 LPA

Top Recruiters

Microsoft, IBM, Google, Amazon, Myntra, HDFC, WATConsult, iStrat

Admission process for the Online MBA Program in Digital Marketing

Here’s an easy step-by-step guide to apply for the Online MBA Program in Digital Marketing: 

  • Registration: Search the Official website of the University/ College that you want to apply for the Online MBA in Digital Marketing. Register yourself for their online course by signing in and paying the registration fee through their online website.  
  • Application Form: You can fill out the Online MBA in Digital Marketing application form with all your details. Upload the requested documents by the respective University that you want to pursue your Online MBA in Digital Marketing. When you fill out the application form, pay the fee for the program and submit it.
  • Verification & Approval by University: Wait for the confirmation while the University/ College verifies your documents. Later, you’ll receive your shortlisted email where you can pay the fee and enroll in the program. 
  • Confirmation: You’ll finally receive the confirmation email as the final stage with access to join LMS of the Online MBA Program in Digital Marketing. 

Benefits of Online MBA Program in Digital Marketing

Online MBA Program in Digital Marketing offers several benefits which include:

  • Diverse job opportunities: Digital marketing is booming with opportunities and several job roles that are high in demand. These job roles are content marketer, SEO Manager, Media Manager, website developer, etc. 
  • Subject matter expertise: Focusing your career on one particular subject helps you streamline your career in a particular direction. You gain subject matter expertise when you niche down your domain, which also helps in gaining good exposure in top companies. 
  • Global recognition: The Online MBA Program in Digital Marketing provides global recognition where you can network with people around the world and grab job opportunities from globally. 
  • Lucrative Salary: Candidates with advanced knowledge and skills are high in demand for digital marketing and are offered lucrative salaries by many top organizations. 
  • Upskilling: Pursuing your master's in Digital marketing helps you upskill gain the latest technology knowledge and stay up to date with the marketing trends. 

Syllabus of Online MBA Program in Digital Marketing

The syllabus given below for the Online MBA Program in Digital Marketing is a common curriculum followed by many accredited universities/Colleges. You can check the respective university/ College for its syllabus where you want to study for better knowledge. 

Semester 1

Semester 2

Organizational Behavior

Production and Operation Management

Business Law

Marketing Management 

Management Accounting 

Financial Management 

Business Research Methods

Management Information System 

Managerial Economics

Digital Marketing

Basics of Marketing

Human Resource Management

Semester 3

Semester 4

Strategic Management

Cases in Digital Marketing 

Brand Management

International Marketing 

Consumer Behaviour

Service Marketing

Marketing Strategy 

Ethics, Governance, and Risk

Content Marketing

Research Methodology

Customer Realatisohip Management

Project Work

Job Opportunities for Online MBA in Digital Marketing Program

Job Role

Salary* INR

Brand Manager

8.6 LPA

Social Media Manager

10 LPA

Advertising Manager

12 LPA

Web Developer

6 LPA

Public Relations Manager

8 LPA

SEO Manager

9 LPA

Business Development Manager

11 LPA

Media Manager

8 LPA

Email Marketing Manager

9.4 LPA

Market Research Analyst

7 LPA

*The salary mentioned above might vary based on your work experience, the location of the organization, or the budget of the firm. 

Top University/ College for Online MBA Program in Digital Marketing

University/ College

Fee Structure INR

Accreditations

Amity University Online 

2.5 LPA

UGC-DEB, NIRF, QS, WSC, AICTE

Lovely Professional University

1.52 LPA

UGC, DEB, NIRF

Parul University

3.49 LPA

UGC, NIRF, NAAC A++

UPES

1.50 LPA

UGC, DEB, NAAC A+, QS

Chandigarh University Online 

2.00 LPA

UGC, DEB, NIRF, AICTE

GLA University

0.69 LPA

UGC, AICTE, NIRF, NAAC A+

Uttaranchal University

0.82 LPA

UGC, NAAC A+

Conclusion

We hope we helped you get a comprehensive insight into the Online MBA Program in Digital Marketing. If you are interested in digital marketing and marketing trends then pursuing your master's in this program will help you hone all the skills required to occupy good managerial and technical posts. We have given a list of UGC accredited Univerity/colleges where you can pursue the course whose degrees are valid and authorized.

A Few Frequently Asked questions for Online MBA Program in Digital Marketing

Yes, the Online MBA in Digital Marketing program is good for an advancing job role in the digital marketing field. There are many job profiles like Advertising Manager, Business Development Manager, Social Media Manager, Email Marketing Manager, and more that you can choose after completing your masters.

Job roles offered after the Online MBA in Digital Marketing degree are Market Research Analyst, Public Relations Manager, Content Creator, Advertising Manager, Content Marketing, Web Developer, and more.

The general curriculum followed by most accreditated universities/ Colleges in Online MBA in Digital Marketing are Management Information Systems, Management Accounting, Digital Marketing, Cases in Digital Marketing, Strategic Management, and more.

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